Japanese business sheds crocodile tears for Akio Morita (10/6/99) And they have made Sony-not Coke or GE-the best-recognized brand in America.įrom the rubble of postwar Japan, Sony's charismatic co-founder built his electronics firm into a trusted brand and a truly global company The Trinitron, the Walkman, the Discman and now the Playstation have changed our lives. That's pretty much the way it has been with Sony products ever since.

After the reporters came hundreds of potential customers to gawk at Sony's new 13 cm micro-TV, and before long the little gadgets were flying out the door and into American living rooms. But in an early stroke of marketing wizardry, Akio Morita hung a large Japanese flag above the entrance: the first rising sun New York had seen since Pearl Harbor. 'Made in Japan' still meant rinky-dink gadgets that didn't deserve a tony Manhattan address. When Sony opened its first showroom in New York City in 1962, the fledgling electronics company barely had any products to show. Subscribe to TIME! Get up to 3 MONTHS FREE!Ī new telling of Sony's success story is a timely reminder of Akio Morita's marketing genius Prime Minister Yoshiro Mori clings to power as dissidents in his party finally decide not to back a no-confidence motionĪfter Florida's controversial ballot recount, Bush holds a 537-vote lead in the state, which could give him the election The American Express black card is the ultimate status symbol Our online bookstore features the latest books, eBooks and audio books from best-selling authors, so you can click through our aisles to browse titles & genres that make jaws fall in love with adults, teens and children.ASIANOW - TIME Asia | Books: Made in Japan | 10/18/99 Find the perfect book for you todayĭiscover a new world at your fingertips with our wide selection of books online. Our online bookstore features the latest books, eBooks and audio books from best-selling authors, so you can click through our aisles to browse titles & genres that make jaws fall in love with adults, teens and children. Works on PC, iPad, Android, iOS, Tablet, MAC)ĭiscover a new world at your fingertips with our wide selection of books online. EBOOK Made in Japan: Akio Morita and Sony Read Online Detailsĭetails Product: The outspoken Chariman of the Sony Corporation candidly discusses the rise of Sony, his own extraordinary career as one of the most successful businessmen of our time, and his views on the U.S., Japan, and the world economy.Į-Books are now available on this website

Made in japan by akio morita